Third and Six
By Max Kaplan
League-wide, the conversion rate on 4th down is 50% but it jumps to 65% on 4th and 1. Ever wonder how likely it is to convert in a given situation? I ventured to find out, armed with the entire season’s worth of data from 2012.
The goal of 1st down is to create a manageable 2nd down. The goal of 2nd down is to create a manageable 3rd down. But you have to convert, eventually. What are the percentages of converting on a given down and distance?

*2012 Season
Note: Bigger rectangles are ranges of situations - used when
there weren’t enough plays in a given down and distance.
